As part of an expansion initiative, LEGOLAND US parks embarked on a transformative journey by introducing dedicated structures to host the captivating LEGO Dreamzzz experience. Situated in Florida and California, these spaces were meticulously crafted to reflect the enchanting essence of the LEGO brand. Drawing from the success of similar endeavors in the EMEA (Europe, Middle East, and Africa) region, I was honored with the responsibility of orchestrating the interior and exterior designs for these distinct locations.

The task of bringing the LEGO Dreamzzz experience to life across multiple LEGOLAND parks worldwide was undeniably ambitious. Paramount among the challenges was the imperative to maintain adherence to allocated budgets while upholding the unwavering standards set forth by both LEGO and LEGOLAND.

The use of the space is simple, use the build stations to build your dream creature. Approach the portal and send it off to the dream world! Along side the play stations and portal, we have also created Photo-ops, charachter meet and greet spaces as well as other games/worksheets.

To bring my designs to life, I collaborated closely with a 3D designer who translated my concepts into tangible 3D spaces. This process was crucial for communication with producers and ensuring that our vision was faithfully executed on-site.

In conclusion, LEGO Dreamzzz was a project that combined creativity, innovation, and a deep love for the LEGO brand. As the lead designer, I had the privilege of shaping a global experiential project that brought joy and inspiration to children in LEGOLANDs across the world. It was a challenging and rewarding experience that allowed me to push the boundaries of what was possible in the world of themed entertainment design.