LEGO Dreamzz EMEA

Lead Designer — Experiential Installation

LEGO Dreamzzz is an experiential installation across every LEGOLAND theme park worldwide, letting children build and explore dream worlds using LEGO bricks.

I was lead designer on the project. I developed the concept, created the spatial design and 3D plans, briefed the animation and production teams, managed print and material procurement, and coordinated the global rollout across all LEGOLAND parks to ensure consistency at every location.

The EMEA rollout led to a US expansion across the Florida and California parks.

VIEW THE US ACTIVATION →
LEGO Dreamzzz Dream Chasers box with illustrated characters on floating islands and a wooden door.
LEGO Dreamzz play cube with colorful graphics and text.
LEGO Dreamzz box with colorful artwork of trees and a landscape, promoting creating a world of wildest dreams.
Two colorful LEGO Dreamzzz display signs, one featuring a creature with tree-like wings and a fairy tale background, and the other showing a dark ship with a shark design, both promoting the new Dreamzzz LEGO sets at LEGOLAND.
A LEGO DreamZzz Certified Dream Chase ID card with a silhouette of a person and a green creature, issued by the Night Bureau, on a white background with a blue and green gradient.
A LEGO DreamZzz box with a purple and red design, featuring the text "Create the world of your wildest dreams" and an image of a black, horned creature.
Lego Dreamzzz display with colorful building pieces and promotional signs encouraging creative dreaming and storytelling.
Map of LEGOLAND with the title 'Hunt for the Dream Creatures' and various colorful attractions, rides, and areas depicted.
LEGO Dreamzz booklet titled 'Hunt for the Dream Creatures' with a blue background and green creature illustration, encouraging children to find wild creatures across LEGO Dreamzz' universe in the LEGO LEGO Dreamzz series.
Wall decorated with purple clouds and a large animated dragon with black and gray body, wings, and horns, standing on a rocky platform, against a pink sky background.
Colorful mural on the walls of a toy or display room, featuring cartoon creatures, floating islands, clouds, and a vibrant sky background with pink, blue, and orange hues. Pink shelves with figure cutouts are on one wall, and a wooden door is centere
Two children playing with LEGO bricks at a table, with a guide or instruction card on building LEGO legs. The table has a container filled with colorful LEGO pieces.
People, including children and an adult man, building with LEGO bricks at LEGO Dreamzzz event outdoors on a bright day with trees in the background.
Close-up of a child's hands holding a LEGO Dreamz ID card with a silhouette of a person and a green dinosaur, as another person reaches out to receive it.
Person holding colorful map or brochure titled 'Hunt for the Dream Creatures' while standing outdoors, with another person in red pants partially visible.
A promotional display at an indoor venue for creating unique dreams, featuring colorful cartoon characters of cats and a dragon on a purple background with empty plates for users to write or draw their dream ideas.
Person in blue patterned long sleeve shirt holding a LEGO Dreamzzz promotional flyer, standing outdoors with a person in red pants nearby.
A colorful display featuring two animated characters, one child with a backpack and one adult, in front of a vibrant fantasy-themed background with clouds, dragons, and flying ships.
Lego Dreamzz box featuring a dragon and floating islands, with a wooden panel on the right side.
Colorful animated mural featuring clouds, floating islands, and a winged feline creature on a grassy floating platform.
Lego Dreamzz box with colorful characters and dragons on a blue background with wooden details.
A sign with instructions for building a dragon character for a game or exhibit, featuring steps such as building a head, body, wings, legs, and assembling the parts, with a decorative dragon illustration and a glass display case containing a small dr
A colorful promotional display for a children’s building game titled "Join the Dream Chasers" features a LEGO robot with bunny ears and a dragon. Instructions for building steps are listed on the right side, and the display includes a backdrop of sky

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