Popchips
DESIGN & ON-SITE ASSISTING
In partnership with Live Nation and Popchips, we created a content series for the summer of 2024 featuring Tom Grennan as the brand ambassador. The campaign, "Making the Everyday Pop," was activated at Latitude Festival and Gunnersbury Park, giving festival-goers the chance to become the face of Popchips by filming their own ads. The project included DOOH content, paid social media assets, and packaging designs for the upcoming 2025 partnership.
-
I played an integral role from the start, contributing to the pitch and helping shape the initial design direction of the campaign. On-site, I was responsible for executing the design elements, working with animation files, exporting content, and ensuring everything was ready for press tent delivery.
-
The campaign successfully engaged the audience, empowering them to create Popchips content and showcase their energy. We delivered compelling digital content across DOOH, social media, and packaging, setting the stage for the continued success of the 2025 partnership.
