Popchips

Campaign Design & On-Site Production

Popchips x Live Nation summer campaign featuring Tom Grennan. I helped the design direction from the pitch stage, then designed DOOH content, paid social assets, and packaging for the 2025 partnership. On-site at Latitude Festival and Gunnersbury Park, I ran the live content production : animation exports, press-ready deliverables, and real-time asset creation as festival-goers filmed their own Popchips ads.

Two women wearing colorful leopard print dresses, sunglasses, and hats, holding bags of Popchips potato chips and smiling.
Solid red background.
A man laughing and eating a snack, wearing heart-shaped sunglasses and a large blue gnome hat with white polka dots, in front of a colorful background with text promoting popchips at Latitude music festival.
Blurry red text that says 'makire' on a light beige background.
Two women smiling and wearing sunglasses, holding bags of Pop chips barbecue flavored snacks, with one woman raising her arm. The background has text about making everyday pop and a phrase about Texas latitude, with decorative stars.
A young girl wearing a pink hat with colorful decorations and a white shirt, holding potato chips over her eyes and smiling, with a large fried chicken in front of her. The background is beige with pink star-like decorations and text promoting the id
Two women smiling and enjoying popcorn at a comedy event, with a promotional poster background that reads 'making the everyday pop more giggles than the comedy tent'
Bag of pop chips barbecue flavored potato snacks with a price tag of £1.25, highlighting 100 calories per serving.
Illustration of a crowd of people at a concert or event, raising their hands and showing symbols like peace signs, with a large red circular object in the background.
Promotional poster for Tom Grennan's Pop and Win event featuring festival details, cash prizes, and tickets, with a photo of Tom Grennan holding popcorn and gesturing.

Next Project