BMW X PLAYNEXT LIVE

Brand Identity & Art Direction

BMW's emerging-music platform — a podcast and four-date UK tour showcasing nine new acts, in collaboration with Wasserman Music. I created the identity and rolled it out across social, a CRACK Magazine feature, car wraps, and venue branding.

Close-up of a graphic design with blue lines and shapes on a black background, with the text "BMW PRESENTS" at the top.
Three posters advertising music concerts are displayed on a wall, with two pedestrians walking by in the foreground. The posters feature black and white photos of female artists, with blue highlights and modern graphic design elements. The left poste
Exterior of a venue with signage that reads 'PLAY NEXT LIVE', featuring a brick archway, a wooden door, a blue carpet, and outdoor heaters, with a tall skyscraper in the background.
Three posters advertising SOFY flower love by KAMAL, presented by PlayNext Live, located outdoors on a building wall with a beige stone and glass exterior. Each poster features different young women and text about the event happening on July 22 at Ki
A promotional poster for a concert by Debbie Harry, Eddie Bens, Calum, and Bowie, scheduled for May 27th at Gorilla in Manchester, presented by PlayNext Live.
Two smartphones displaying a music app interface, showcasing playlists titled "Late Night Rap" and "Energetic Mornings" with album covers and playback controls.
Open magazine featuring photos of young people at a party, a DJ in a club, and a group of friends outdoors.
Open magazine with photo of woman with curly hair and graffiti background on the left page, and black pages with white text inside on the right page.
Empty stage with speakers, lighting, and a backdrop with logos for 'PLAYNEXTLIVE presents SOF, FLOW OF LOVE, KAMAL' and 'PLAYNEXTLIVE presents BMW' in a nightclub or live music venue.
Front view of Gorilla nightclub with brick exterior, large arched windows, and sign, with patrons sitting inside.
A sleek black BMW car with racing decals and text, parked on a dirt road with mountains and a partly cloudy sky in the background.
Exterior of a building with a sign that reads 'PLAY NEXT LIVE' and a blue carpet at the entrance, with a tall skyscraper (The Shard) in the background, and patio heaters outside.

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