Design & Art Direction

In 2020, BMW embarked on a campaign to embed BMW into the lives of new audiences via an authentic music platform, to showcase the latest emerging acts through a podcast platform. 

Play Next Live, in collaboration with Wasserman Music work to support nine newly emerging acts.​Taking them on a four-date tour covering the breadth of the UK and a final date of the tour at A.P.E.​

On this project I was briefed with creating the Identity of BMW PlayNextLive. I have worked on identity and rolling it out onto various platforms and formats such as social media ads, a CRACK magazine feature, car wrap as well as branding venues.