FLEX offers users the flexibility to customize their websites by choosing from various packages and adding additional features as needed. Our challenge was to create a dynamic and versatile identity that reflected the adaptability and customization options inherent to the FLEX platform.

To address this challenge, we developed a multi-faceted variable identity system that mirrored the customizable nature of FLEX. This identity system allowed for endless permutations, enabling users to tailor their websites to their unique preferences and needs. I was heavily involved in refining this concept and bringing it to life through design and animation.