Agentica
From SDK to consumer AI product.
I led Agentica’s transformation from a developer SDK into a consumer-facing AI product.
Leveraging Claude Code and Cursor directly in my workflow, I designed and iterated at the speed of engineering - partnering closely with our team to bring a fully reimagined brand, product experience, and system to life.
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Agentica originally launched as an SDK for developers. It was powerful, flexible, and technical - built for integration.
After release, we saw a larger opportunity: make long-running agents accessible through an intuitive chat interface.
This meant shifting from:
API-first → interaction-first
Developer audience → consumer & operator audience
Toolkit → product
The evolution required both strategic repositioning and full-stack design execution.
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As Brand & Product Design Lead, I led Agentica’s evolution across brand and product.
This included:
Leading the Agentica brand refresh, including developing a new visual language with custom geometric illustrations and motion graphics
Redesigning both Agentica and Agentica SDK websites
Designing the full Agentica product experience
Building a scalable component system
Identifying high-impact consumer use cases
Creating interactive product demos
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The SDK-era brand spoke to developers - minimal, technical, and infrastructure-oriented.
The new Agentica needed to feel:
Intelligent but approachable
Powerful but intuitive
Experimental but trustworthy
I developed a refreshed visual system centered around geometric illustration and motion to express structured intelligence and autonomy. Motion became a storytelling tool - helping communicate processes, state changes, and long-running behaviors.
The result was a brand that felt alive, dynamic, and product-led rather than purely technical.
Product Design
Agentica evolved into a deliberately simple chat interface for long-running agents, with a lightweight navigation system inspired by Apple’s Floating Island.
I designed the core experience, state and feedback patterns, and supporting data visualizations (charts, plots, tables) to make agent behavior clear over time.
I also identified key use cases and built interactive demos and motion graphics to make autonomous agents tangible and understandable. And of course, to use as marketing content across our channels.
Illustrative Assets
